Some Tips in Designing a Law Logo
Somehow the logos the most firms use are usually the same old stuff. Most of them think that a gavel or the scales of justice are good to put in their logos, but the truth is, every law firm thinks that way and you won’t find a law firm without these symbols. If you want to stand out from among your competitors, you need to be creative with your logo. Here are some ideas that can help you create a better looking logo than you now have.
It is actually great to have a classic design. You can communicate what a lawyer does by using a pillar, the scales of justice, or a gavel. Even without using words, people know that your business is the law. You logo should be more than just the picture of a gavel. Add something that gives it a new look. You can make a gavel and pillars from different items like newspapers, lighthouses, and even animals. Giving your old icons a new twist is what we are trying to say here.
A single thing can be used to make a great logo. The first letter of one of your partner’s names can be a good example. Better still if most of the partners have the same letter in their names. Your brand can stick out if you use a letter, a rare letter at that, to be the focal point of your logo. Using the letter Z to make a logo for Zanes law is one good idea.
It is through your logo that people will know what your specialty is. Divorce lawyers can use a man and a woman to be a part of their logo. If you are a personal injury lawyer, then putting a person with crutches on your logo would depict what you do. You can use marijuana leaves to portray the scales of justice. This is ideal for a niche market. These logos will connect you to your customers. If people see your logo, then they will surely know if you are the right lawyer for their needs.
You can also use you law firm’s name in your logo. Customers can be attracted to your law firm by using the power of your name. This is one way to build your reputation or your brand. You will have a problem with your logo if it is not well designed. If you want to put a professional stamp to your logo then you can put an icon or a monogram and pair it with your name. Your logo should inspire confidence in the strength and integrity of your business.