Things to Consider when Hiring a Law Firm Marketing Consultant
There are several things that you need to take in mind when hiring a law firm consultant. Every the lawyer knows that there are certain rules that they must follow in their marketing and advertising efforts. The rules that you need to follow do not apply to other service professionals. A law firm marketing consultant that is not aware of these things can put you at a danger of losing lots of money and time as well as grave consequences that include the loss of your bar license.
Having that in mind, here are three most essential things that you need to consider when hiring a legal marketing consultant.
Ensure that the Consultant is a Lawyer
A consultant who is a lawyer gives you the guarantee that they fully understand where you are coming from. Such a consultant is undergone through the same struggles as you and they know your stresses, concerns, and issues and your daily work in the firm. When you hire a legal marketing consultant; you can get to enjoy some peace of mind knowing that they are aware of the State Bar rules and they will abide by them. You must know that law firm marketing is completely different from other general business marketing. Not only will you have to abide by the state rules on advertising, but also work with the perception of the public on lawyers and general legal services which are absent in other service professionals.
Flexibility in their Payment Structures
While the majority of legal firm consultants charge their services on an hourly basis, there are those that charge on a flat rate. A flat fee charge helps you in making a budget of your firm and gives you the peace of mind knowing the amount you have to pay for the service at the end of the agreed time. As an alternative to the hourly payment or per project billing, some consultants will charge their services on a monthly retainer fee.
Does the Consultant consider your Personal Preferences and Personality?
There are numerous marketing techniques available. You can attract customers through direct marketing, podcasts, blogging, public speaking, and many others. However, it is important that your personality and preferences be considered for your marketing efforts to be profitable and effective. If the consultant develops a marketing plan based on a boilerplate format, most likely you will implement only half of the plan. Ensure that your marketing strategies match with your values, and most importantly meet the demands of the State Bar rules. This way, you will make it through with the marketing efforts with a lot of integrity.
You can use several ways to have people know you, trust you and like you, but only through ways that resonate with your personality, business goals, and preferred mode of communication.