Protect your Business Reputation Online: Here’s How
The company’s reputation is considered as its most valuable asset. Losing clients and sales is possible if it’s tarnished. Showing that bad reviews are not always what they seem they are and the things that you can do about it is what this article is all about. In life and in business, we stand or fall on the status of our reputation. Companies spend a lot of money and time to build a positive and solid reputation by staff training, customer service policies, listening to customer feedback and more. In spite of everything that has been done by the company, a reputation can be easily damaged into a thousand pieces by a few ill placed words. Where a bad review about a certain business can be said and be read by the entire world in just a minute, this has been a fact in this world of modern technology with internet review sites and technology of digital mobile.
Especially as 89% of consumers around the world start to look for a product by doing a search on the internet before buying, managing how your business is represented online is very important. Moreover, if a client reads a bad business review about your business, chances are that he or she will simply move on to the next business down the search list rather than look for a more positive review about you, given the fact that there has been a huge competition of businesses happening all around the globe.
You need to avoid lashing out to a customer at all cost, although it is perfectly normal to feel angry or upset about negative comments others may be saying about your business. The unfortunate truth about publishing something into cyberspace is that it is very difficult to remove it completely once it was already been published and this was verified by some businesses. If you did some error, you should not be afraid to admit it and take public actions to make it right. What people respects is that you have admitted that you committed a mistake and sincere to make it right. Your business motives and ethics, will build more confidence because of this.
These bad comments are often taken as a personal attack to us. You can easily be put under public examination by the way you react to negative comments, as a business. It is always better that you write a draft first, then leave it that way until such that you are already calm and you may be able to soften any overly harsh words. After all, deception cause lesser trust in business than reading a few bad comments.
Source: linknow media
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