When you try to prepare on your marketing plans and to also allocating your budget, you will consider on all kinds of media which you could in fact leverage on. It’s actually worth considering to leverage your brand to promotional gifts. Even though it may seem to be a big upfront expense, always remember that marketing efforts are going to pay off in the long run when this is done appropriately and in different media platforms. You may think that this is all good and well, but why you should consider promotional gifts?
Promotional gifts will help increase the awareness of your customers about your brand and on what you could offer. An example to this are promotional pens with where the logo and website address will be printed on it. So if you print a hundred of such pens and give them to potential customers, you will potentially get a hundred new clients. Promotional pens are actually being considered mostly as giveaways or as gifts due to the fact that people most often use pens. People in fact love freebies and one that’s useful is actually better. A lot of people use pens everyday, especially for those who use them in taking notes during meetings, signing documents and many more. There are even those who keeps an extra of it. There are some people who gives them away, which will lead to more exposure towards your brand. The person who you will give that pen will then use it and could create about 20 impressions in every day. This may lead to them eventually then call you for quotations that may lead to sales. It’s important that you don’t underestimate cheap promotional pens.
A promotional gift is a great way on the case of launching new products. It is actually best when you partner your efforts with social media and email marketing as well. This will be able to help in getting the message across towards your potential clients in more ways. You must make certain that you keep the message consistent with product launch. Other good items to give would be branded T-shirts and caps which are useful items which actually are worn over and over again. Other people will be able to see it often and whoever comes in contact with your customer will be able to see it too. This will be a free exposure for your brand in an ongoing basis.
This simply means that promotional items and gifts are extra resources and really do work because it promotes your brand and it also gives longevity towards your marketing efforts and potentially could lead to sales.